I want to buy a Toyota Yaris. An experiment in VRM and word of mouth
I want to buy a Toyota Yaris... really, I do.
After reading the previous post, there may be some who a conclude from the supermarket analogy that it makes life easy for me to show up at one place where the prices are good and I can get 'all I need'. And therefore I'll back the jack-of-all-trades model.
(Worth noting, however, that you're getting all 'everyone' needs at the supermarket - you are being served as part of a mass, the lowest common denominator...)
I get where you are coming from. Who needs the hassle of chasing round the internet?
Doc Searls' Vendor Relationship Management project at Harvard has a response.
Brief description: "(providing)... customers with tools for engaging with vendors in ways that work for both parties."
This should mean that if I mention that I want to buy something in a blogpost, facebook status update, twitter feed etc - then that is the right time for the supplier to reach out to me.
Yes, if I had google adsense on this page a supplier would be reaching out right now (and they may well be where this post appears as an rss feed elsewhere). Trouble is the google adsense advertiser would 'reach out' with a 'broadcast' advert - one which didn't answer the particular questions I will raise. They wouldn't start a conversation with me. It would be down to me to click-thru and trawl through options, likely as a result of some bland white lie such as 'best price'.
No one would have recommended the click receipient to me, either. Trust?
What else could we expect our vendors to do? Well, clued-up service and product suppliers need not wait for the VRM project to do everything for...
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Cars.com's Joe Wiesenfelder takes a look at the 2009 Toyota Yaris. It competes with the Honda Fit and Chevrolet Aveo. Shot and produced by ...
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toyota yaris News

2011 Mazda2: 100 Horsepower, 35 mpg Highway Cars.com (blog) While this compares favorably to the Toyota Yaris at 29/36 mpg and others currently on the market, it's not an earth-shattering number. |
Oshawa motorcyclist in critical condition following Ajax collision Newsdurhamregion.com proceeding through the intersection at Kitney Drive on a green light when a vehicle going west, a silver Toyota Yaris, turned left into the bike's path. Oshawa man in critical condition after motorcycle hit Motorcyclist Fighting For Life Following Crash |
Palm Bay woman critically injured in crash TCPalm The Brevard County crash, at 3:58 pm, occurred when Dalo's 2008 Toyota Yaris, traveling southbound in the outside lane of State Road 3 about 1.5 miles north Palm Bay woman critically injured after accident Two injured in Brevard crash |
Police warning after St Albans Sat Nav thefts Advertiser 24 They include the theft of satellite navigation systems from a blue Toyota Yaris parked on the driveway of a property in Lattimore Road, a blue Seat Leon |
Local woman hospitalized, charged in rollover St. Catharines Standard Ontario Provincial Police say the driver of the Toyota Yaris was travelling at 140 km/h when the car left the highway and rolled twice, landing in the |
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