I want to buy a Toyota Yaris. An experiment in VRM and word of mouth
I want to buy a Toyota Yaris... really, I do.
After reading the previous post, there may be some who a conclude from the supermarket analogy that it makes life easy for me to show up at one place where the prices are good and I can get 'all I need'. And therefore I'll back the jack-of-all-trades model.
(Worth noting, however, that you're getting all 'everyone' needs at the supermarket - you are being served as part of a mass, the lowest common denominator...)
I get where you are coming from. Who needs the hassle of chasing round the internet?
Doc Searls' Vendor Relationship Management project at Harvard has a response.
Brief description: "(providing)... customers with tools for engaging with vendors in ways that work for both parties."
This should mean that if I mention that I want to buy something in a blogpost, facebook status update, twitter feed etc - then that is the right time for the supplier to reach out to me.
Yes, if I had google adsense on this page a supplier would be reaching out right now (and they may well be where this post appears as an rss feed elsewhere). Trouble is the google adsense advertiser would 'reach out' with a 'broadcast' advert - one which didn't answer the particular questions I will raise. They wouldn't start a conversation with me. It would be down to me to click-thru and trawl through options, likely as a result of some bland white lie such as 'best price'.
No one would have recommended the click receipient to me, either. Trust?
What else could we expect our vendors to do? Well, clued-up service and product suppliers need not wait for the VRM project to do everything for...
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Cars.com's Joe Wiesenfelder takes a look at the 2009 Toyota Yaris. It competes with the Honda Fit and Chevrolet Aveo. Shot and produced by ...
Toyota Yaris - 21 cars found
| Toyota : Yaris 4 Door Sedan 08 YARIS 4 DOOR SEDAN ONE OWNER CLEAN PRICED TO SELL $12,800.00 Bids: 0 Best Offer Enabled End time: 15-Mar-10 16:14:45 PDT | |
| Toyota : Yaris Sedan 2009 Toyota Yaris 4 Door Sedan Automatic $10,995.00 Bids: 0 Best Offer Enabled End time: 17-Mar-10 09:06:48 PDT | |
| Toyota : Yaris TOYOTA 2007 TOYOTA YARIS 4-DOOR $1,000.00 : $8750.0 Bids: 1 End time: 16-Mar-10 10:40:06 PDT | |
| Toyota : Yaris 2007 TOYOTA YARIS HATCHBACK 5 SPD ONE OWNER $4,250.00 : $6200.0 Bids: 13 End time: 11-Mar-10 22:07:54 PDT | |
| Toyota : Yaris Toyota Yaris 2007 Yaris: EXCELLENT FIND, PRICED TO SELL!! $8,200.00 Bids: 0 Best Offer Enabled End time: 15-Mar-10 17:49:06 PDT | |
| Toyota : Yaris 2007 Toyota Yaris $5,995.00 Bids: 0 End time: 15-Mar-10 16:00:10 PDT | |
| Toyota : Yaris 2008 Toyota Yaris! GREAT ON GAS! $2,650.00 Bids: 2 End time: 15-Mar-10 09:01:24 PDT | |
| Toyota : Yaris Yaris 2007 Toyota Yaris, sedan, 4 doors, CD, Auto transmissio $4,750.00 Bids: 20 End time: 14-Mar-10 22:19:50 PDT | |
| Toyota : Yaris 4 Door Sedan 2008 Toyota Yaris Sedan $5,800.00 Bids: 0 End time: 14-Mar-10 22:15:36 PDT | |
| Toyota : Yaris 07 - 2007 Toyota Yaris - Blue - 48K Miles - 4DR Sedan $11,427.33 Bids: 0 Best Offer Enabled End time: 12-Mar-10 18:44:59 PDT | |
| Toyota : Yaris Yaris 2007 TOYOTA YARIS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! $5,600.00 : $7950.0 Bids: 15 End time: 14-Mar-10 13:35:37 PDT | |
| Toyota : Yaris 41 MPG!!!!!!!!!!!!!!!! $10,200.00 Bids: 0 Best Offer Enabled End time: 13-Mar-10 09:09:38 PDT | |
| Toyota : Yaris 4DR SDN AUTO 09 TOYOTA YARIS ''S'' 14736MILES, Certified Warranty $9,100.00 : $13000.0 Bids: 4 End time: 12-Mar-10 15:06:30 PDT | |
| Toyota : Yaris Hatchback 2008 Toyota Yaris $10,400.00 : $10400.0 Bids: 0 End time: 12-Mar-10 08:45:57 PDT | |
| Toyota : Yaris 2008 TOYOTA YARIS SEDAN $9,299.00 Bids: 0 Best Offer Enabled End time: 11-Mar-10 19:30:39 PDT | |
| Toyota : Yaris 2009 Toyota Yaris S Blk/Grey w/ 39k miles $7,500.00 : $14888.0 Bids: 0 End time: 14-Mar-10 10:37:33 PDT | |
| Toyota : Yaris 4dr Sdn 2007 Toyota Yaris 4dr low mileage - FREE SHIP/AIR $9,900.00 Bids: 0 End time: 11-Mar-10 07:58:43 PDT | |
| Toyota : Yaris ALLOY 2007 Toyota Yaris ALLOY $6,501.00 : $10988.0 Bids: 8 End time: 11-Mar-10 02:00:00 PDT | |
| Toyota : Yaris Base 2007 TOYOTA YARIS 5-SPD GREAT GAS SAVER AWESOME!!! $8,800.00 Bids: 0 Best Offer Enabled End time: 23-Mar-10 15:54:09 PDT | |
| Toyota : Yaris 2008 TOYOTA YARIS AUTOMATIC POWER WARRANTY LOW SHIPPING $8,995.00 Bids: 0 End time: 23-Mar-10 08:29:54 PDT | |
| Toyota : Yaris 2009 Toyota Yaris 3-Door Lift back $9,200.00 Bids: 0 Best Offer Enabled End time: 22-Mar-10 09:04:58 PDT | |
| View more items | |
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