Mazda

What happened to the Mazda Protégé?

From 1990 until 2003 Mazda Motor Corp. was parent to a 4-door and hatchback vehicle. This car has since become a favorite to Mazda enthusiasts and drives worldwide. It was compact, sporty, fuel-efficient and easy to drive. This car was called Protégé.

The Mazda Protégé came from the Mazda Familia, FG3G and Allegro body types constructed in Japan and South America. Also known as the “BG” and “BH” model, it was originally available both in front and all-wheel drives. Even though the vehicle was slightly more expensive than some of its mid-size competitors because of its manufacturing in Japan (the most notable competition came in the form of Toyota’s Corolla), the Mazda Protégé was a huge success. This was due mostly to its size and excellent steering responsiveness.

In 1999 a redesigned “BJ” series was introduced and became well-known in the form of a 5-door hatchback Protégé5 in 2002. In 2001, the entire Protégé line-up was advanced yet again with improved audio systems, advanced suspension and a sleeker visual design. The Protégé targeted younger, hipper drivers who wanted performance but did not want to dump $50 into the gas tank each fill up.

October 2003 saw the end of the Mazda Protégé as the company evolved 4-door compacts to the Mazda3. Again, Mazda3 targeted a younger car buyer who demanded performance and efficiency. But the Protégé is not dead everywhere. For its 13 production years it was one of the highest selling compacts in Canada. You can’t walk two blocks in Montreal without seeing several different year models in front of houses and apartments. The Protégé body-type still remains in Taiwan as the Mazda Isamu Genki and in some South American countries, still named Allegro.

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