Honda gets traction out of prestigious DogCar award
Honda, the automaker that knows how to build great cars, also knows how to market to a great audience — Dog Lovers!
As soon as DogCars.com announced that the Honda Element was picked as the DogCar of the Year for 2007, the marketing folks at Honda kicked into action to take advantage of this prestigious honor.
In the business, they call it “Getting some traction” out of the award.
You see, Honda wasn’t really expecting to win this four-legged honor, so all of its advertising was geared toward a younger set — those 20-somethings who go everywhere and do everything. But what they didn’t realize is that they designed the perfect DogCar, one that can now be found going everywhere and doing everything with a load of pups in the easy-to-clean back area.
So now that the Element has been crowned Best in Show by DogCars.com, Honda is rising to the occasion by creating ads that are geared toward us canine lovers.
There’s a TV commercial on YouTube, check it out, it’s pretty cute.
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This is Segment three from Miles Around 06/03/07. Nik and Dennis take a look at the 2007 Honda Element
Honda Element - 34 cars found
Honda Element News
 Telegraph.co.uk | Element and Odyssey on Honda Recall List Digital News Report The Honda Odyssey models between 2007 and 2008 seem to have this problem. If you own one check with your dealer to get it repaired. The Honda Element car is 2007-'08 Honda Element and Odyssey Recalled Honda recalls Elements, Odysseys Honda to Recall 412000 Vehicles for Brake Issue |
 Kitsap Peninsula Business Journal | Honda Element: Funky, plenty of utility and surprisingly fun to drive Kitsap Peninsula Business Journal When I first saw the advance photos of the Honda Element back in about 2001 or so, I thought to myself, “They must be joking. That thing is butt ugly. |
 The Detroit News | 2010 Honda Element caters to dog lovers San Francisco Chronicle (blog) The Honda Element EX's Dog Friendly package includes a folding aluminum ramp, which tucks way under the kennel. My only regret with this past week's test 2010 Honda Element |
 The Detroit News | 2010 Mazda5 The Detroit News What do you cross shop it against, the Honda Element or Ford Transit Connect? But that's part of the fun of the Mazda5 -- it defies expectations because |
 The College Driver | Recall Roundup: Cadillac CTS, Honda Element and Odyssey, Subaru Tribeca MotorTrend Magazine Courtesy of the National Highway Traffic Safety Administration, today's Roundup includes breaking brakes in the Cadillac CTS and the Honda Element and Recalled: Honda Odyssey and Element Product Alert- Honda to recall 2007-08 Odyssey, Element vehicles for brake issues |
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