Honda gets traction out of prestigious DogCar award
Honda, the automaker that knows how to build great cars, also knows how to market to a great audience — Dog Lovers!
As soon as DogCars.com announced that the Honda Element was picked as the DogCar of the Year for 2007, the marketing folks at Honda kicked into action to take advantage of this prestigious honor.
In the business, they call it “Getting some traction” out of the award.
You see, Honda wasn’t really expecting to win this four-legged honor, so all of its advertising was geared toward a younger set — those 20-somethings who go everywhere and do everything. But what they didn’t realize is that they designed the perfect DogCar, one that can now be found going everywhere and doing everything with a load of pups in the easy-to-clean back area.
So now that the Element has been crowned Best in Show by DogCars.com, Honda is rising to the occasion by creating ads that are geared toward us canine lovers.
There’s a TV commercial on YouTube, check it out, it’s pretty cute.
Honda Element Gil "The Crab"
This is me starring with my friend the Element.
Honda Element - 34 cars found
Honda Element News
 New York Times | For the Advanced in Age, Easy-to-Use Technology New York Times, United States - The large dashboard dials on the Honda Element appeal to older drivers. Today, those boomers are trying to figure out how to stay at home, even if they are |
She Said/She Said: 2008 Honda Element Cars.com, IL - The latest model to land in Beth’s and Amanda’s clutches is Honda’s funky yet flexible Element. Long praised for its versatility, does the aging sort-of-SUV |
 U.S. News Rankings & Reviews | Urgent Recall Alert: Honda Element U.S. News Rankings & Reviews, VA - If you own a 2008 Honda Element, the federal government is advising you to stop driving it immediately until a safety issue with the vehicle can be resolved |
Cops charge Carlisle chief's son The Patriot-News - PennLive.com, PA - Timothy C. Margeson, 19, came under investigation after his abandoned Honda Element was found on its side on Garland Drive. A glass pipe used for smoking Charges filed against Carlisle police chief's son in July car Carlisle police chief's son charged |
Honda Supplier, Marion Industries, Will Operate Out of Closed Manufacturing & Technology eJournal (press release), KY - The East Liberty plant produces the Civic sedan, CRV and Element. Last year the two plants combined to make more than 700000 vehicles. |
Honda Directory
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2004 Honda Element Pricing and Information
2004 Honda Element Pricing and Information at Edmunds.com ... 2004 Honda Element Styles. Select a Style below for TMV® pricing, reviews, specs and more...
Find a new 2008 Honda Element at Yahoo! Autos
The 2008 Element is a 4-door, 4-passenger sport-utility, available in 10 trims, ranging from the LX 2WD 5-Spd MT to the SC 2WD 5-Spd AT. Upon introduction, the LX 2WD...
2003 Honda Element Road Test
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Read about Honda history or jump to any of our web sites to find ... Element. Fit. Odyssey. Pilot. Ridgeline. S2000. Certified Pre-Owned. RDX. RL. TL. TSX. MDX ...
