Acura

Honda Acura goes for the green

Automobile companies have been gearing up for a greener future. Most of the recent auto shows featured automobiles that make use of alternative fuels while some just use electricity. Aside from concept vehicles, performance auto parts are also showcased in these motor shows. In the ongoing North American International Auto Show (NAIAS), for example, Japanese automaker Acura introduced its latest find dubbed as the i-DTEC Clean Diesel Engine.

Honda Acura supports the fight against the leading environmental problem that is global warming. A big chunk that causes such is composed of automobiles. For that, it is only the responsibility of companies, like Acura, to come up with these green technologies to alleviate the state of global warming. According to Honda Acura, the vehicles, which also include the light-duty trucks, sold in the United States are all capable of meeting the strict emission standards of the 50 states.

“Now global warming is the number one environmental issue. For every company, increasing fuel efficiency to reduce CO2 emissions is the single most important challenge we face,” said Takeo Fukui, who is the president and chief executive officer of Honda Motor Company, at the NAIAS. “The new CAFE standards established by the U.S. government–I look at this challenge in the same way we approached the issue of clean air more than 40 years ago.”

The i-DTEC Clean Diesel Engine is set to be installed in Acura’s future model that will come out by 2009. What this part does is make the burning of fuel become more efficient compared to the regular engines. With that efficiency, more horsepower is produced minus the noxious exhaust emissions. Another benefit of this auto part is that fuel economy vastly improves, thus money is well spent for the Acura owner. With this engine intact, the vehicle, the environment, and the motorist benefit.

“We believe that by improving fuel efficiency, we can achieve something important for the future of life on this earth,” said Takeo. “So, the challenge to create the most fuel efficient products for our customers and the environment will continue as a central focus of our product development efforts.”

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